‘Customer intimacy’ has been defined as the theme for 2017. How will this be translated into practical terms?
Helping people means attending to the needs of our customers, and vice versa. I believe that in the future our priorities will focus even more on the customer’s wishes and requirements. At the moment, our product development is still mainly driven by science, call it ‘technology push’, and that will gradually shift to ‘demand pull’. More than ever, we will define our priorities and allocation of capacities (money, people) based on customer demand. In the past period the first steps in this process have been taken, setting up Winclove’s Healthcare Department and expanding our sales and marketing capacity are examples of this, and we will continue on that path.
Are there any exciting developments on the horizon for Operations?
At Operations we have, in order of importance, three priorities: 1) quality, 2) speed and reliability in our deliveries, and 3) efficiency. We will uncompromising prioritize quality over efficiency. An important matter that we are currently working on is making slight modifications to our process that will enable us to faster manufacture smaller quantities, for both bulk and packaged products. This requires not only technical adjustments but primarily a change in mindset and the organisation of our processes. What is exceptional now has to become the standard in the future. Furthermore, our marketing and sales people came up with lots of great other ideas. Together with our customers, we will have to investigate if these are worth pursuing! The faces at Winclove keep on smiling!