Patient folder and recipe block
In the Netherlands probiotics are not reimbursed. The feedback that we got back from our health care professionals was that even though they were convinced about the efficacy of probiotics, they needed a tool to convey this message to their clients, especially because the patient has to pay for the probiotics themselves. What are probiotics, how can they benefit me, are they safe, etc. etc? In addition, often clients weren’t able to remember which of our probiotics were advised to them as the names are so alike.
Because of the current legislation we cannot name our product and mention anything in relation to a specific disease or disorder. Therefore, we came up with the following solution. We developed a general patient folder for each indication (antibiotic use, constipation, ulcerative colitis & pouchitis and IBS) that addresses these questions without any mentioning of (our) products, but including the mentioning of multispecies probiotics, which is in line with the Dutch legal frame work. In addition, we developed a recipe block which only mentions our 4 products (without any indications). Health care professionals can tick the box of the product they want to client to use. They can add this “recipe” to the appropriate patient folder, thus linking the product to the specific indication. Due to legal restrictions it is important that the look and feel of both the patient folder and recipe block are distinctly different (style, color, etc).
(Click on the image to see the Dutch folder. Click on the text box for the English text)